CV

Professional Profile

I'm a leader and strategist who builds companies, brands, and thought-experiments that transform the human experience. Strategy is both an art and a science. This is what sets me apart. I have the rare mix of creative capacity and design sensibility, entrepreneurship and business intelligence, plus a PhD in creative economies, media cultures, and behavioural futures.

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Skills

Creative Strategy Business Management CX and Digital Strategy Branding Client Accounts Planning & Forecasting Trends Analysis
Human-centered Design Team Leadership Entrepreneurship

Work Experience

2020-

Inclusive Design Lab

Newly-founded passion project focusing on inclusive design, advocacy, and social change.

2020-

VP, Marketing Communications at MITACS

Responsible for setting the strategic direction for Mitacs marketing communications efforts to increase market competitiveness and visibility among key stakeholders, while establishing the Mitacs brand as a high-performing leader in the Canadian innovation ecosystem.

2014-2020

Partner & Consultant at MAT3RIAL

Design, research and strategy consultancy where I partner with C-Suite executives to solve their most complex strategic problems.

2010-2014

Co-founder & Partner at All Beef Media

Catapulted into the market and launched a social media and analytics company just as marketing on social channels became key for big brands and companies.

2007-2009

VP, Global Brands & Web Platforms at CORBIS

VP responsible for brand architecture, CX and web platforms for the world's most iconic imagery, licensed for award-winning ad campaigns, brand experiences and visual communications.

2002-2009

Founder & VP International at VEER

From start-up through profitability, designed a brand and product offering for discerning creatives that earned cult-status. Led international expansion, founding European operation in Berlin and global distribution channel. Successfully exited to Bill Gates-owned Corbis Corporation.

Education

2014

PhD, Communication

Concordia University

2002

MA, Communication

University of Calgary

Interests

Podcasts, pilates, and my little people. Life is full and life is good.